We have become used to technology changing things irretrievably, but it is still a shock when the familiar goes into crisis. The Scottish Press is in freefall with newspaper circulations dropping and market share being stolen by better funded papers hailing from furth of Scotland.
But today's predators are tomorrows prey. Strange US hybrid online publications roam the land.
There will be new media giants, there will be news on the other side of the catastrophe - and this is our opportunity to make sure some of them are global-reach, English-language and Scottish-based.
Because while the internet allows them to come here, it allows us to go there.
The Edinburgh Tech Scene faced this dilemma a few years, back. How to compete with behemoths, funded up the ying-yang and based in cities dripping with talent and experience.
Edinburgh now has 2 billion dollar companies - punching far above its weight globally. Skyscanner's main competitor is Google, and FanDuel's is Yahoo.
There are hard-won lessons to be learnt: share experience, train and learn as a community, be madly ambitious, get the smallest thing possible going that is profitable and grow that.
Exciting times, risk and opportunity, crushing failure and the lure of immense global success. Looking at the stars, tempered by lying in the gutter.
This is a community-based event that brings together the emerging new media in Scotland, built painfully from the ground up during IndyRef, the rich crop of excellent Scottish journalists trapped on the slowing shrinking islands of the traditional Scottish media scene and experienced operators from Edinburgh's tech community to see what collectively we can achieve, for ourselves, for each other, for Scotland and for the world.
10 – 10:30
Nobody knows what they are doing
Marie Le Conte - Buzzfeed
10:30 – 11
The decline of the Scottish Press
Peter Geoghegan – The Ferret
11 – 11:15
11:15 – 11:45
New business models and success in Scottish Tech
Gordon Guthrie – tech founder, conf organiser
11:45 - 12:30
Panel Discussion – Getting paid
Mike Small - Bella Caledonia
Angela Hagerty - Common Space
Plus others to be confirmed
12:30 – 1:30
Lunch and networking
1:30 – 3:30
Product Tank – 15 minute presentations about business models by new media companies in 3 tracks. Organisations presenting include:
Plus more to be confirmed
This session will be compered by Russell Henderson
The Product Tank are open call - tweet @newmediascot if you would like to present
3:30 – 4
Session in planning
4 – 4:45
Panel Discussion - New Media and power, sport, politics, culture and sexual identity
Gerry Hassan - author and Sunday Mail columnist
Kathleen Caskie - feminist, Women For Indy
Others to be confirmed
Drinks and socialising
Journalists, bloggers, people working in new media: journalism, news, video/tv/film, cartoonists, digital design but also advertising and marketing, subscriptions and community development, political activists, public intellectuals, authors, writers and publishers - the world is changing, some and shape it.
We need frank discussion of where we find our selves now. This is an opportunity for people working in the new media to discuss how they make (or don't make) money now - to explore the challenges they face in building sustainable new media businesses and expanding them, both for a Scottish audience and the world.
There will be sessions for you to outline your idea or your work, and talk about your business model and get advice on how to get to sustainability.
If you are coming by public transport get a train to Glasgow Central or Queen Street and then hop on the subway to Govan. Rookie Oven is a 5 minute walk.
If you are driving it is conveniently located near the South Exit of the Clyde Tunnel and parking is available.
Lunch will be sandwiches with tea, coffee and juice. If you have special dietary needs feel free to bring a packed lunch. There are some cafes and shops nearby, but variety is limited.
Russell Henderson is a co-organiser at Product Tank Edinburgh.
Product Tank is a network of meetups in 40 cities with 10,000 members in the digital product community - and is the largest professional organisation of people who make digital things that people want to buy.
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